How Long Does it Take to Rank on Google: A Data-Driven SEO Strategy For Faster Rankings

[WPXperVideo id=26 ]We studied 2 million random keywords and their
top 10 ranking pages to answer this question: “How long does it take to rank in Google?” Well, we found some answers and that’s what
we’re talking about in this video with a dead simple SEO strategy so that you can accelerate
your rankings. Stay tuned. [music] What’s up SEOs, Sam Oh here with Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche. Now, I’m sure that you know that there is no fixed timeframe to rank. Sometimes it can take you a year to reach
the top 10 and other times, you can get there the next day after publishing. Since it’s so variable, we’re going to dig
into the data, and then build out a simple SEO strategy to consistently rank your pages
faster on Google than the rest of the web. Let’s get to it. Now, the word “fast” is a relative term, so
we need to define that word with some benchmarks. Based on our study of over 2 million random
keywords, we found that the average top 10 ranking page is at least two years old. And on average, those that ranked in position
#1 are almost 3 years old. But there’s a glimmer of hope here for faster
rankings. 22% of pages that currently rank in the top
10 were created within 1 year. So it appears that age of the page matters
and based on this data, getting a top 10 ranking within one year is faster than average. But we took this study one step further and
analyzed 2 million random pages’ ranking histories over the period of one year from the time that Ahrefs’ crawler first discovered the page. And as you can see only 5.7% of all pages
were able to get a top 10 ranking result in the first year for at least one keyword. Now we discovered two very interesting things. #1. Pages from websites with a high Domain Rating performed way better than those with a low DR. And Domain Rating represents the overall strength
of a website’s backlink profile. And #2. Of the 5.7% of pages with a top 10 ranking, only 0.3% ranked in the top 10 for a high volume search term. Translation? Ranking for keyword terms with a lower search
volume generally tends to be faster. And low search volume keywords are usually
lower competition. So let’s dig into the 5.7% of pages that ranked
in the top 10 in under a year. So you’ll see from this graph, that the majority
of them managed to achieve their top 10 ranking in approximately 61 to 182 days. Now, that’s fast. Alright, so let’s make some practical applications
from all of this beautiful data. We know two things that help a website rank
faster. First, we know that low search volume terms
tend to gain visibility in the top 10 SERPs faster than head terms. And low search volumes within a broad topic
generally translates into low competition. And second, we know that websites with a strong
overall link profile consistently rank faster than those with weak ones, which is represented
numerically by our Domain Rating score. Now it’s important to note that Domain Rating
is an Ahrefs metric so I wouldn’t focus so much on the score itself, but more on building
quality links back to various pages across your website. So let’s build an SEO strategy from these
key points. Assuming that we’re working with a website
that does not have a strong backlink profile, we can start by creating content that’s within
our wheelhouse, which again, will likely mean lower competition and lower search volume
topics. From there, we’re going to build links to
these pages along with links to our home page, because we want to rank faster and build our
website’s backlink profile as a whole while we’re at it. Not just rank and call it a day. Alright, so we have a strategy in place, so our first step is to find low competition
topics with low to medium search volumes. And the first way to do this is to generate
keyword ideas with modifier keywords. Now, modifier keywords are add-ons to a base
keyword. A few common ones are “best,” “top,” “buy,”
and the current year. But there are also not so obvious modifiers
like “in” or “with.” For example, let’s say that you sell wine, then you can go to Ahrefs Keywords Explorer and type that in as your seed keyword. Next, go to the Phrase Match report. And here, we’ll use the “include” search box
and type our modifier keyword, “with.” Now, you have a huge list of low competition
keywords that actually have a decently high search volume. And you can see from the Keyword Difficulty scores, that the competition is quite weak. We can further narrow this down by setting
a maximum Keyword Difficulty score to, let’s say, 10. Now, you have a list of nearly 3,400 keyword
targets. Another way to find lower competition topics
is to look at the Questions report, which you can access from the sidebar. Next, I’ll set a maximum Keyword Difficulty
to a low score like 5. And here’s an interesting topic that you could
write about. From here, we’re going to follow this 3 point
assessment checklist to see if this is a worthwhile topic to cover. First, we need to assess search intent, then traffic
potential, and finally competition. Now, all 3 checkpoints can be covered by analyzing
the top 10 SERPs. From the looks of it, all of the top ranking
pages are blog posts. So you’d probably want to stick with that
format since Google is telling us what searchers want when they type in that query. You can see that these pages generate a good
amount of traffic and they’re ranking for hundreds of other keywords. So this tells us that there are other long
tail variations that this page is ranking for, which we could also rank for if we were
to achieve a top result. Now in terms of competition, you can see that
these pages don’t have a particularly large number of unique linking domains. In fact, this page has zero pages linking
to it. Finally, I’ll look at the Domain Rating
to get an understanding of the overall strength of the websites that I may be competing against. And they’re all pretty strong, aside from
this one that has a DR score of 13. Now, this doesn’t mean that you can’t compete with the higher DR websites. But you’ll likely have to build more backlinks than the rest of the competition to really compete. Now let’s look at another example, which is
for the keyword, “wine with ham.” The top ranking page gets more than the suggested
search volume, which is a good thing, but the others, not so much. Next, let’s look at the referring domains,
and this one seems good too. Most of the pages have less than 3 referring
domains, which tells you that this will almost certainly be a low competition topic to cover. And looking at the Domain Ratings of the sites, you’ll see that this one from Winery Sage is quite low at 12. So all 3 checkpoints look good for both of
these topics. Now, the final layer to this puzzle is to
look at ranking velocity. So I’ll click on the keyword here, which will
open up the Overview page in Keywords Explorer. If we scroll down a touch, you’ll see a position
history graph of the top ranking results. And you’ll see Winery Sage appeared in position
29 around April 2017, and they cracked the top 10 in February 2018. So that’s about 10 months for a top 10 ranking
result from a website with a relatively weak backlink profile. And it doesn’t seem like they had a visibly
active link building campaign, seeing as they only have one link. Now, I don’t want you to take this as, “I
can create a piece of content and rank for it. End of story.” I want you to look at this as an opportunity
to rank relatively quick but to also acquire links in the process because we want to increase
the strength of our website’s backlink profile so we can eventually compete for more competitive
terms. You don’t need to try every link building
strategy to do this. Instead, I recommend focusing on 1 to 3 strategies. Fortunately, you’re here and I’ve got some
very effective ones for you. One of my favorites is guest blogging. So first, you need to find websites to pitch. And you can do this by going to Google and typing
in something like “guest post by,” and typing intitle:wine, or whatever your topic may be. And you can see some highly relevant results
here. But if our goal is to get links from other
quality websites, then we’ll need some kind of SEO metrics to make educated decisions. So you can do this by using Ahrefs’ SEO toolbar. The two metrics you’ll want to look at on each result are the Domain Rating and the Domain’s total search traffic, which you can see here. And you’ll see that there are a few good sites
worth pitching. An easier way to do this is to search in Content
Explorer. Just enter in your topic and then I’ll set
it as In Title search to find relevant results. Next, I’ll use the “one article per domain”
filter since we don’t need to pitch the same website twice. And we now have around 90,000 unique websites
that mention our topic in the title with all of the SEO metrics. So I might pitch a guest post to this site
with a post like, “The Complete Guide to Pairing Protein with Wine,” and link back to my “wine
with ham” article. Now, if you’re new to guest blogging, you
can set the maximum Domain Rating to something like 40, and as you gain experience and confidence,
you can loosen up your filters a bit. The next link building strategy is to use
HARO. HARO stands for “help a reporter out” which connects journalists with sources. So after you’ve signed up for an account,
you’ll get emails like this where journalists are looking for sources on a specific topic. Just respond to them with a helpful answer
and if they use your information, they’ll almost always link back to your site. Now, it’s worth noting that they’ll mostly
link back to your homepage, but that’s not a bad thing at all. Most of these websites are quite powerful
and as you acquire multiple links from multiple sources, it can have a big impact on your
website’s link profile. Best of all, all you need to do is respond
to an email with your expert advice since they’re the ones looking for answers. The next link building strategy is to steal
the links from the top 10 ranking pages. Looking at the SERP overview for the target
keyword, “wine with ham,” you’ll see that none of the top ranking pages have that many
unique linking domains. But if you add up the backlinks from all 10
results and steal them, you can potentially get more links than any of these pages. So what you need to do is open up the backlink profiles from all of these pages and then pick the best places to get links from because these are probably the ones that are moving the needle for your competitors. So I’ll open out the backlink profile on this
one to give you an example. First, I’ll set the filter to “Group Similar,”
which will weed out a lot of duplicate links like you’d see from a header or footer
link. Next, I’ll set the “link type” filter to “dofollow,”
to see just the value-passing links. And now you can sift through these results
and reach out to other blogs to gain high-quality editorial links. Now as you continue to rinse and repeat this
strategy, you’ll be able to build up your website’s backlink profile and you should
get two things from that: #1. Slowly but surely, you should be able to start
competing for higher search volume keywords as your backlink profile gets stronger. And #2, you should be able to rank faster
for other low and medium competition topics. So the next time that you publish content
and you’re wondering why your page isn’t ranking after a couple of weeks, remember that more
than 94% of newly published pages don’t reach the top 10 within a year. And if you’re able to rank them in less than
6 months, know that you’re well ahead of the curve. Now, if you’ve found this video helpful, then
make sure to like, share, and subscribe. And if you’ve had some success in ranking
your pages fast, make sure to leave a comment with any tips that have worked for you. So keep grinding away, be proactive yet patient,
and I’ll see you in the next tutorial.