INCOME DISCLOSURE POLICY:
Your Traffic solution is focused on doing the right things, at the right time and for the right reasons. We don’t only seek to be compliant with all governmental regulations Empower wants to be an industry leader. To this end, we have developed our comprehensive Income Disclosure Statement (“IDS”). It is designed to convey truthful, timely and thorough information regarding the income our affiliates can earn with your Traffic Solution. We are proud to display this information and so should you. A copy of the IDS must be presented to a prospective affiliate any time the Compensation Plan is presented or discussed, or when any type of income claim or earnings statement is made. The terms “income claim” and/or “earnings statement” include:
a) A statement of average earnings
b) A statement of non-average earnings
c) Any form of earnings range
d) Testimonials that contain statements of earning potential or ranges
e) Lifestyle claims (including those that are implied via pictures – luxury/fast cars, exotic vacations, mansions, etc.)
Since much of our advertising is conducted on the Internet via videos, team hangouts and in print, there are different types of disclosures that must be made. The FTC states that these disclosures be “clear and conspicuous” and that “the disclosure be placed as close as possible to the triggering claim.” Additionally, when designing your advertising, be sure to display the disclosure before the prospect decides to participate or buy.
The FTC wants to ensure that consumers are not misled by an ad. Here are some sample disclaimers for each instance. If you choose to create your own disclaimers/disclosures when developing sales aids, please be sure to submit for approval to firstname.lastname@example.org and indicate that it is a submission for approval.