An SEO Technique for a great result. Your websites won’t be the same with this. Apply this technique and see the difference in few weeks and share it to everyone even to your competitors. Users will like your site and find it easily. Website UX optimization is the key to search engine optimization.
Still now you would have been optimizing your site for google, yahoo, bing and other search engines with their guidelines or other SEO experts guidelines of course those guidelines are good but it won’t make a tremendous change in search rankings with in a short time period. In order to achieve this goal, you have to optimize your site’s User Experience. What is User Experience? You may know about User experience. UX is the experience of a user while using your site. It includes many features of a page such as content, layout, designs, font, colors, events, form fields, popup, modals, tooltips, animations so on. In overall the user should feel comfortable, happy, lucky, easy and greatful while using your site. This would be a better UX. You can make the UX even better by learning from the user’s site usage, trending pages and their behaviours with some trackers. It is the second part in optimization and differs from sites to sites. The first part of UX optimization aim should be to gain a space for your site in user’s mind and not to gain rankings in search result, because even though you aims for top rankings if the UX is bad then user will forget easily and may even ignore your site in search results. This would help the user to remember your site and visit again and tell others about the site thus become popular without any search engine also search engines rank higher by valuing the UX. User’s are spending their valuable time so they should be benefitted by using your site. UX will cover user’s basic need and expectations. For example: Google, Facebook, Amazon are remembered by us, we don’t need to search these sites with any keywords or name, their UX differentiates it from other sites. When Google was started many competitors are already established, but Google is top search engine now. Like that facebook, At first facebook don’t have good UX also competitors are there but they eventually improved the UX thereby they could achieve more users and now it is the top social networking site. Amazon also has a unique UX for each individual user. All these sites have a great unique UX and they makes the user happy.
There are two point of views in UX:
1) In user’s point of view the user would like to get anything such as something good, informative, entertainment or anything that they are expecting from your site fast as possible in high quality, reliability and accurate.
2) In search engine point of view UX is what makes a user to like a page ie a user will like a page only if it has a good UX. So search engine use it for ranking metrics so that the search result pages has a unique valuable UX there by improving the search engine’s UX.
Search engines can track users UX for the search result pages using different methods. So do some research and improve your site’s UX to value your users, and they will remember your site.
I believe this would be a unique way to achieve search rankings and improve the already existing rankings in the search engine.