Here are four things that financial advisors should stop doing if you want to get Google to send traffic to your website. If you are a financial firm and are failing to get traffic on Google, here is what you are probably doing wrong.
If you’re a financial firm (financial advisor, RIA firm, etc.), you’re probably sitting there saying some nonsense like:
rich people don’t use Google
rich people don’t use the internet
my clients aren’t on the internet
my clients can’t find me through Google
no I’m not going to get any business from Google
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That’s what all financial firms say. I’m here today to say that you are wrong, and that I know of companies who have been successful at this. Financial firms, RIA firms, independent broker dealer firms.
The following things are probably a big part of what you are doing wrong if you are not getting traffic from Google.
1. Stop neglecting Google analytics
Google Analytics is free but financial firms don’t hook it up to the back end of their websites. Here’s what you are missing:
◊ an understanding of what pages people like and dislike
◊ how long people stay and read certain content
◊if anyone reads your blog
◊ where your traffic comes from-who on the internet is sending you traffic
◊ what keywords are leading people to your site
2. Update your content
Google hates broken links or outdated information and if you are failing to update your content, Google will push you down in the search engines.
3. Don’t be lazy about your website urls
Example: Are you using the default url that your website assigns when you post a new blog? If so you are telling Google that the content only applies to a certain timeframe. Customize your urls so they contain only relevant wording.
4. Failing to understand what your users experience.
Do you have any idea how easy or hard it is to use your website? It goes back to the Google Analytics point. Get a view of how easy it is to navigate your website from the user’s perspective.
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#Google #financialadvisor #seo