Tips on Competitive Analysis for PPC and SEO: Spy vs Spy

Laura Lippay, CEO, SEO Gadget US, and Jamie Smith, Founder, Engine Ready, stuck around after their panel to share with our YouTube audience some of their top tips on staying ahead of the competition. Jamie Smith focused on the paid side, especially how it can be used to inform and benefit other initiatives such as…

Tips on Competitive Analysis for PPC and SEO: Spy vs Spy

Laura Lippay, CEO, SEO Gadget US, and Jamie Smith, Founder, Engine Ready, stuck around after their panel to share with our YouTube audience some of their top tips on staying ahead of the competition.

Jamie Smith focused on the paid side, especially how it can be used to inform and benefit other initiatives such as link building and content development so that the value of keywords can be proved in advance of major SEO expenditures.

Laura Lippay shared a number of tools for organic competitive intelligence and explained why Think With Google is one of her absolute favorites.

Stay tuned for more from SES SF 2013!

Follow Laura on Twitter: @lauralippay
Connect with Laura on LinkedIn: http://www.linkedin.com/in/lauralippay
Read more from Laura on SEO Gadget: http://seogadget.com/

Follow Jamie on Twitter: @EngineReadyCEO
Learn more about Engine Ready: http://www.engineready.com/

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Register for upcoming conferences: http://sesconference.com