SEO For Dummies: How To Rank In Google

[WPXperVideo id=24 ]yo what’s up is jay wessman here okay the laziest owner and in this short video I’m going to explain to you exactly what SEO is how it works and how I use it to get my site’s ranking on the first page of Google and making a shitload of money and I’ll show you how you can do it too now if you’re watching this from my free make money online crash course then you should already know what affiliate marketing is how it works how to find low competition and profitable niches and how to set up hiccups websites in a matter of minutes however if you’re watching this from somewhere else like YouTube then you can catch up on the first part of the crash course by cutting over to lazier Sedona comm / newbie so what the hell is SEO well SEO is basically just the art of getting your site to the top of the search engines but whatever word or words that you’re trying to rank for so if I have a site about antique paintings for example and I want my site to be at the top of Google every time someone searches for antique paintings then I use SEO to get it there SEO is extremely lucrative because Google gets so many searches every day that if you do manage to get your site to the top of Google for a good niche then you can expect a flood of visitors and sales every day’s sure you can get tons of traffic from social networks and other places too however with Google you’re putting your site right in front of people the moment that they’re looking to buy whereas if they see a random link on Facebook or something like that they might think oh that’s interesting I’ll check it out but there’s a far less chance that they’re actually going to buy and that’s why SEO is so damn powerful and so damn profitable so what does SEO actually stand for well SEO stands for search engine optimization which basically just means optimizing your site for the search engines so that they like it and want to put your site at the top of their results and even though the word optimizing mine a technical and super complicated I promise you it’s really not in fact to get our site to the first page of Google there’s just two things that we really need to do and one is have the words that you want your site to rank for on your site and two is have other quality sites linking to your site I’ll repeat that one you want to have the words that you want to rank for on your site and two you want to have other quality sites linking to your site so let me explain a little bit more the first thing having the words that you want to rank for on your site which we called keywords keywords are just the words that your site is targeting so if my site is targeting antique paintings then antique paintings is my keyword now what you want to do is just make sure that your keyword is placed throughout your site now this might sound obvious but it’s really important because Google will scan over your whole site and look at all of the words that are on that page so it knows what your site is about and what words your site should be ranking for you want your keywords whatever you can put them you want them in your titles in your domain name if you can you want to put them in your main content and your image descriptions too so here’s an example site I set up mentalism zone that targets the keyword mentalism and as you can see I have the word mentalism in the domain name itself I have it in the titles I have it in the descriptions I have it everywhere and all of these Google will see and they’ll say hey I think this site must be about mentalism maybe we should have it turn up when people google mentalism pretty straightforward right but just a word of caution don’t go over the top with is you don’t need to make every second word on your site the keywords that you want to rank for the last thing I would want is for my site to say welcome to mental some zone the mentalism site for mentalism people who like mentalism books and mentalism tricks and mentalism so on don’t do that there’s no need and it will just make your site look spammy to Google instead just drop it in here and there make it sound natural and just keep in mind that you want it included on your site there’s really no need to overdo it now if you build your sites in WordPress like I do and you want a bit more information on exactly where to put new keywords so that Google knows what your site is about then if you’re watching this video in my nearly crash course you’ll find details on that below this video or if you’re watching this from elsewhere then you can get the free crash course by heading over to lazier stoner com slash Navy but putting your keywords on your site is the easy bit the trickier bit is the second thing that you need to do to get your site ranking in Google and that’s to having other quality sites linking to your site so basically we want to get lots of other high-quality websites to place a link on their site at this point two hours and the reason is quite simple and once you understand this you’ll basically understand why some sites rank better than others in Google you see Google doesn’t have time to just manually go through each site and say that one’s good that one’s bad this one should be at the top they don’t just have some dude sitting at a desk deciding which sites get ranked where what Google does is they scan every website on the internet and they look at every link on every page that’s out there then every time they see one website linking to another website Google ceases as a kind of vote for that website and gives them a little boost in the search engines so when Google sees that site a is linking to site B and they say well hey site B must be pretty damn good if site a is link to them maybe we should rank them a little better in the search engines then if side B gets lots of links from other websites that side rises to the top of the search engines basically the whole of the web is a giant popularity contest the logic behind this is that the best sites and content out there get linked to by lots of other sites so by just counting the number of links that each site gets google has a really quick and easy way to determine which sites rank where in SEO we call these links from other sites to our site backlinks and it’s a term you’ll hear me and other people refer to a lot in the SEO world so remembering backlinks they’re linked from other sites to your site and you want them because the more of them you get the better your site ranks and the more money you’ll make so the name of the game is really just to get as many high quality backlinks as possible because if we can get more high quality backlinks than our competitors then our site will rank better we’ll get more traffic and we’ll make more money now you might be wondering well what exactly counts as a high quality backlink and why don’t we just want links from any old website well a high quality backlink is just a link from a website that’s been around for a while that’s established and that itself has a lot of other sites linking to it and the reason we want links from high quality websites is because Google gives more weight to sites that have been around for a while and that are established then from little tiny blogs and sites that will only set up yesterday or that are full of spam so basically in this giant popularity contest that is the internet the votes from the already popular kids count the most for example he managed to score and link from a seriously established site like Wikipedia or cnn.com then that would be way more valuable than a link from some random blog that was only just set up yesterday that nobody’s ever heard of and this is the reason that I only focus on high quality backlinks from high quality websites it’s all about quality over quantity in fact many times I’ve been easily able to outrank websites that have hundreds and hundreds of backlinks from low-quality websites with just a handful of backlinks from high quality websites but this is something that a lot of people still don’t get about SEO there are tons of guys out there running around spending all of their time building thousands and thousands of low quality backlinks from spammy websites and they’re wondering why guys like me are so easily able to outrank them with much fewer backlinks again it all just comes down to quality over quantity but here’s the big question that I’m sure you’re wondering how the hell are we meant to get all of these high quality or 30 sites to link to us it’s not like we can just email CNN and say hey link to me bros but the thing is you don’t need a backlink from CNN because there are tons of other established Authority websites out there that will actually let you sign up and create a link yourself I’m talking about facebook.com twitter.com reddit.com Pinterest com all of these sites as well as thousands of others actually let you create a free account so that you can then post your links to them furthermore another technique that you can use is just searching for forums that are related to your niche so you could just search for your niche forums in Google and you’ll find tons of niche related forums that you can sign up to and post your links to now in this video I’m not going to get too into exactly where to build your links and how because I’ve already covered that many times over on my blog lazy arse donut calm but basically there are a ton of high quality sites that you can sign up to and post your backlink to yourself so to recap to get your site to the first page of Google you need to one include the word or words that you want to rank for on your site and two you need to get other high quality sites to link to your site now I know this might sound overly simple and some people might be thinking well it can’t be that easy can it but the thing is he can a hell of a lot of people out there try to overcomplicate this SEO thing they say you need to buy complicated and expensive box and software that are worth hundreds or even thousands of dollars they say you need to build tens and thousands of backlinks to your site to make any money at all they say you need to do all kinds of crazy but that because you really don’t if you just stick to the basics and just choose a good low competition niche and you set up a site that targets that niche and then you build high quality backlinks to your website you can get top rankings you can get visitors and you can get sales so don’t get caught up in the next big shiny thing or some super cool advanced SEO tool that does everything for you in one click just it to the basics and I promise you this does work I know it firsthand I’ve used this exact strategy to dominate niches and make money from them so many times it’s crazy and if you want a real-life example of this stuff in action then just head over to mentalism zone.com now I normally don’t reveal my actual sites to people because then a hundred people go out and copy my niche but hopefully it’ll help you to see that this stuff does not need to be complicated at all so at the moment this site ranks in the top spots for a ton of mentalism related keywords it’s in the top spots for mentalism which gets over 8,000 searches a month it’s in the top spots for learn mentalism which gets 390 searches a month it ranks for mentalism books which gets 720 searches a month it ranks the mentalism tricks which gets 1,900 searches a month and it ranks for a whole bunch of other too and when you look at the site it’s really nothing special it’s just a simple wordpress powered site just like I showed you how to set up in my how to build a website in 10 minutes video which you can watch again here and I literally just set this site up in a few minutes and then spend a couple of hours writing the content for it in total the site only has 6 pages furthermore it doesn’t have thousands of links to it hell it doesn’t even have hundreds of Link’s pointing to it it only has a few dozen links from places like Pinterest and Tumblr and Facebook and Twitter and a few mentalism forums that are quickly joined and created a link on but because I took the time to find a low competition niche that nobody else was going after and because I took the time to build high quality links from high quality websites the site is now at the top of Google it gets over a thousand visitors a day and makes sales on autopilot it’s making the constant sales through the Amazon affiliate program for things like mentalism books it also makes money through a clickbank.com affiliate program for a mentalism course where I get 50% of whole sales as I said before if you’re watching this from somewhere else and you missed the rest of my newbie crash course then you can get it by clicking here or heading over to lazier stone accom slash near be inside that free crash course I’ll teach you everything you need to know to build your own niche sites and finally if you haven’t already subscribed to my channel on YouTube then you can do that here so that you don’t miss out on more no no hai videos about how to really make money online that’s all for me today so peace out rock on and go make some money