SEO for WordPress 2019: Secrets to Getting it Right

if you want to make sure that your WordPress website is properly SEO optimized I’m going to give you all my best tips and we’re starting right now if you want to transform your website into a customer or lead generation machine I’ll show you all my best tips tactics and secrets to get there fast let’s dive in how’s it going welcome I’m Wes McDowell a web strategist for the deep end and if you’re not subscribed to the channel yet go ahead and click that little subscribe button and the bell icon next to it so you never miss another video you need to succeed online if you want some good free qualified traffic from Google to your website based on searches that your customers are already performing you need to give some serious effort to SEO or search engine optimization and for anyone who is kind of a newbie and unfamiliar with SEO there are two basic types one is off site which is basically building links from other websites back to your site and then there’s on site SEO which is basically doing all that work on your site that signals to Google that hey this page is the best match for what people are actually looking for and if you’re like most businesses I’m willing to bet your website is probably built on WordPress so in this video I’m going to give you some really specific WordPress website tips to optimize your website in just a few steps as well as a few pro tips that most people don’t really talk about very much that can help you do even better and I’m telling you if you follow all these steps and do it right you can probably increase your rankings by the end of the day Before we jump in just a few things to keep in mind so when I talk about optimizing your site for search what I’m really talking about or optimizing individual pages for individual search terms not optimizing your entire site for just a set of keyword phrases and secondly the first real step to getting this right is to have those keyword phrases already picked out and I actually just put out a really comprehensive video about how to pick out your keyword phrases and if you haven’t seen that yet you can click right up here to access that video so assuming you already have your keywords picked out or if you just want kind of a preliminary preview of the whole process we’re gonna go over to the computer where I’m going to give you you know and over the shoulde review of exactly how you can maximize your WordPress SEO with the help of just a few free plugins and some solid copywriting tips so let’s get started okay so this might look familiar we are basically just logged in to the dashboard of a wordpress site this is a site for a brand new client we just launched the site there’s a very little content on it as of yet so it’s a nice clean slate – to do this demonstration for so there’s really several steps involved in a really SEO optimized page or post and I’m gonna walk you through basically all of my best tips here so the first thing you’re gonna want to do is we’re gonna want to install an SEO plugin it’s gonna do a lot of the heavy lifting for you and that’s called Yoast SEO plug-in so go down to plugins on the Left column and then go down to add new and then you’re just gonna go into where it says search and you’re gonna type in the word Yoast like toast with a wahi and the first one here is the what you’re gonna want to get you can see it’s got over a million active installations it’s pretty much the gold standard for SEO plugins so go ahead and just click on install now once it’s installed click on activate and once that’s activated you’ll see this little icon for it right down here so whenever you have to do anything for that plug-in that’s where you’ll find it but for now let’s go up to posts and add a new post so within WordPress you can basically think of any new piece of content you create as one of two things either a page which is think about is just a page on your website informational about a product about a service the about Us page the contact page all those good things and then a post which is basically think of that as an article or a video or just a piece of content that’s more information based so that’s what we’re doing here we’re gonna create a post that’s meant to be really strong in SEO so that we can be found for a certain keyword phrase back to the website and since this is an acting related website let’s go ahead and put in an acting related article now let’s say we did our keyword research and we found the term best online acting classes and that’s the one we want to rank for so assuming we have that article we just want to fill in the title and then the text for the actual article itself okay so I’ve gone ahead and pasted in an article and this is just copied and pasted from the internet I’m not planning on actually publishing this this is just for the purpose of this video so basically we’ve got an article in here but we’re not quite done yet you know there’s a few things we’re gonna want to pay attention to to really get the most SEO power out of this article and the first is this title so basically if this is the keyword phrase we’re wanting to rank for best online acting classes that’s great but this title while it’s great from an SEO perspective it’s not very exciting and it’s not very likely to actually get clicked on even if someone were doing this search so what I always like to do is take that keyword phrase and then add to it something a little more exciting and a little more click Beatty there’s a few ways to do this you know numbers are always great you know like a numbered list always works really well or you want to bring out some kind of curiosity factor or use a power word so here’s how I might rework this title to still keep the keyword phrase but make it a little more exciting and click worthy okay so I’ve got the five best online acting classes the Stars swear by you know we’ve got the numbered list here and then we’ve got you know the another element that makes it seem a little more interesting you know if these are actually acting classes that your favorite stars actually have taken and love that makes it a little more exciting so I’m happy with this title you know it’s got good SEO and it also has that excitement factor now the next thing I’m gonna want to look at is what’s called the permalink so this is the actual URL that people would click to get to this specific post and the really important thing here is that it contains that keyword phrase that you’re trying to rank for so in this case we already have that’d it did it for us automatically through that Yoast plug-in so we’ve got best online acting classes you don’t need to add the extra elements to the URL the shorter this is the better so I’m really happy with it just the way it is despite what some SEO experts say and even what Google says having those keywords in the URL really does still matter it’s just one of the main indicators that tells Google okay that’s exactly what this page is about in fact it’s so much about this that is the actual name of the page okay so the next thing we’re going to talk about is the copy of the article itself so basically what you want to do is have a really nice long article with about 2,000 words or more and notice how this is all broken up into really short paragraphs bolded text headlines bullet lists whenever possible that’s all the stuff that’s going to make people want to keep reading and that’s really important because if you get people to your article or your page and people leave it right away that’s a big signal to Google that hey maybe this page isn’t so good and they’re gonna start ranking your your page lower and lower in the rankings which is the opposite of what you want so you want it to be very easy to read which means short paragraphs really broken up really skimmable that’s the word I want you to remember skimmable because most people skim a website rather than read it actually one thing I do want to mention here notice how we’ve got this this long long article here which is great for SEO but guess what it’s missing it’s missing images and studies have really shown that the pages in posts with images in them tend to rank a whole lot higher in searches so what we’re gonna want to do is probably break this up even more with a few good images and the way you do that is just put the cursor where you want to put the image and then go right up top to where it says add media and then you’ll let’s go ahead and drag the image onto the screen and then here’s what you want to do go down where it says alt text you’re gonna want to use that keyword phrase that you want to rank for again so in this case it was best online acting classes now it’s important to remember if you’re gonna be inserting multiple images which you should you shouldn’t be just reusing that same keyword phrase over and over again it seems a little spammy so maybe I mean the next one you just want to use best acting classes or best acting classes Los Angeles something like that you’re gonna want to vary it up and use key words that are closely related but not exactly the same so I’ll just quickly change that back to best online acting classes and just click on insert into post okay now we would want to do that a few more times and then we were going to come back down to this Yoast area down here where it basically allows you to change the the title and the description that people are gonna see in the search engines wouldn’t think about whenever you do a search this is exactly what you see so it allows you to change this text and this text and obviously we want to change it to be something as clickable as possible so let’s go back to here so what would we want to do here we would definitely so basically the way the WordPress theme works here is it automatically adds all this extra stuff to the end of the post so we want to get rid of that so an SEO title down here basically gives us all the different elements that it’s using like site title we don’t want so we’re just going to go ahead and delete that separator we don’t need that’s I think the little – right there let’s get rid of that now we’re good now we’ve got title and page and that’s really all we need there and then for Meta Description what it usually does is it’s just gonna kind of pull in either the first sentence or the first you know however many characters from the article or it might find a little snippet from within the article that uses the exact keyword phrase that the person used to search we don’t want any of that we want to really control what it says to make it seem as interesting as possible and what I like to do here usually is give it a little bit of insight as to what exactly you’re gonna learn from this article you can either do that or if it’s not so much an article and just like a product page or a services page talk about the main benefits of that service or product okay so I just changed it to ever wonder how your favorite actors keep their acting skills sharp while working on set or away from home these five acting classes are there go twos I think this is really good at playing on that curiosity factor and it kind of goes into the promise of the article which is to introduce the reader to these 5 online acting classes okay next we’re gonna go down a little further to where it says focus key phrase this is where you kind of do a little bit of a reality check and see how good this page really is at using that keyword phrase that you want to be found for so let’s go ahead and click on that and in focus key phrase we’re gonna type in the the keyword phrase that we’re talking about which is best online acting classes and it gives us a little happy face here which is a good start and then it gives you a few things you can change so basically it gives you some problems so in this in this case the key the key phrase or synonyms do not appear in the first paragraph so that’s something we could go back up and add to and it also says the key word key phrase density is low it was found three times so it’s basically saying you might want to use it a few more times in the article and then it goes on to say the key phrase is in the title but it’s not at the beginning of the title that’s something I might think about changing but not in this case because I think if we were to put that right at the beginning it would lose out a little bit of that excitement clickability factor so I’m gonna I’m just gonna agree to disagree with this improvement they’re suggesting I think it’s better the way it is and then it gives you all the this stuff you did right you know outbound links internal links length all that good stuff I’m not going to go through all of it but basically all in all it’s a pretty good score for this article so I’m just gonna go all the way up to the top and I’m gonna go ahead and click publish but maybe you have a bunch of posts or pages already written that you really want to improve those titles and descriptions like down here maybe that’s some low-hanging fruit you can use to really kind of up the game up your the game on all of your other posts so if you want to do that there is actually a really easy way to do that kind of all at once rather than having to go in to each individual page to do it and that involves just going over to the left column under SEO and going to tools and then going over to bulk editor so what this allows you to do so depending on what tab you’re on it can be title or description it allows you it goes through all your pages and it allows you just to really quickly add a new SEO title to each page at once and then you can either click save to that individual one or you can click save all after you’ve gone through and made all the improvements you want and then you would go do the same thing in description it allows you to type in a new meta description and you can make that text box a little bit bigger and once you’re done just click Save all okay but before we wrap this video up I do want to show you one extra plugin it’s also free they can help you in another way so one of the major things of SEO is actually having in good internal linking within your website and when you really do this right let’s say you have a post about one topic and then it mentions the phrase you know best acting classes in that post ideally you would want that text to link to the article that we just wrote that’s all about best online acting classes so the more you can do that within the content of your site and linked from one page to another the more you’re signaling to Google what each page is about and you’re likely to get much higher rankings to all of those pages which in turn helps your whole site out so there’s a really easy tool you can use to to do this so what we’re gonna do is just go back down to plugins and add new and we’re gonna do a search for mentionable okay so that one comes right up so basically it allows you to really easily do this internal linking so I’m gonna click on install now and then activate so once you’ve done that let’s go ahead and make a new post let’s say we’re at creating a second post on that same site so let’s just say this is a brand new article and then what we’ve got here is we’ve got align this is the best online acting courses so we might want to link to that so let’s just type in the word related and then what we’ll do is we’ll do the @ sign and just start typing in a keyword phrase and it’s gonna come up with that and if there’s multiple you know this is a very small site at this point so in an another site or on your site there might be multiple articles to choose from and they would all come here so licious go ahead and click that and it automatically posts a little link right there so that’s just one more really easy way to improve the SEO on your WordPress site okay so I know that was a lot to cover but I hope you can start to see that with you know a little bit of research and creating some great content you can really start to improve those search rankings in about a day so to get started with this I would say just pick out a few of your more important pages or posts on your website and start applying these steps to them and of course with every new page or every new article you write you’re gonna want to apply all this in real time as you go but now I want to hear from you so if you’ve got something really useful out of this video go ahead and give it a like and if you have any extra tips or questions or anything related to any of this just leave it in the comment section below I will look at everything and I’ll answer any questions that I possibly can and if you’re not subscribed to the channel yet you’re gonna want to click the little circle icon right down here so you never miss another video we do two a week here and if you haven’t accessed my free mini course yet how to guarantee website ROI you’re gonna want to get that by clicking this box right over here all right guys I’m Wes McDonald for the deep end I’ll see you next time

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