Tips and strategies for beginners and professionals who are working in the SEO industry.
It’s everything you’ll need to know to rank #1 in Google for at least the next 15 years.
I suggest you bookmark this video, because we’re going to cover critical topics that are easy to forget, and you should reference this SEO strategy any time you feel lost.
These are unique concepts, which I developed on my own over the last 15 years working in the SEO world.
First of all, keywords don’t matter any more. In fact, they haven’t mattered since 2009, when Google announced in a blog post that meta keywords are no longer used for ranking.
This is all good for us, because personally I never liked keywords. They’re just annoying to work on and I’m glad they’re in the past.
In 2013, Google rolled out a new algorithm called Hummingbird. Here’s the Wikipedia page for it. I highlighted the most important parts, so you don’t have to read everything.
Let’s look at the clues. “Context and meaning over individual keywords”. That just means they’re no longer dealing with keywords, which we already know, but it’s good that they confirm this.
“Title tags”, “Relevant content” and “Google shows more theme-related results”.
This is enough for us to really understand everything. All you need to worry about is your title and make sure your content is relevant to some theme.
And here’s a tip, we know that 8 out of 10 people never read content.
In fact, 6 out of 10 people will share an article without reading it. This means all the content we create, is mostly only for machines, so we can just write anything and once in a while put in some relevant word.
Machines are terrible at understanding content, and the next best thing they have, is to monitor how many of us actual people use which websites, and then Google will just reward those websites with a high rank.
Following this logic, I came to my first principle that I call “Boldly Attract with Incredible Title”. I made it into an acronym so it’s easy to remember.
All it means is, we need a title that gets attention, and it has to be ingenious. Think of it like fishing. The tastier the hook, the more fish you get!
Let’s look at an actual example when I search for “Microsoft” on Google.
Notice the title they have, it really meets the highest standard for our title principle! Microsoft took this even further, it’s not only their website title, it’s also their main corporate strategy.
Please realize, when we talk about a title, it could be any title. Website meta title, YouTube video, blog headline, product name, are all titles.
Now, unfortunately just titles are not enough, and we have a second principle here that I call “Capture Attention w/o Text”.
Remember how Google claimed they provide relevant content? The easiest way to do that is to deliver content that other users already spend a lot of time on! And you can’t use text, because no one reads.
And this means you have to be really creative with pictures and headlines, but there’s a good trick. All of the successful websites literally have a cat on their main page.
Let’s do an exercise and look at Instagram’s SEO. They caught our attention right away! These SEO tricks are so good, you probably didn’t even notice until I point it out.
If you think this is all a coincidence, you’re mistaken.
Let’s look at another example, YouTube – notice something? It’s not an accident they rank #1. And see how many views that video got? Now that’s what I call great SEO!
Facebook is the same, I’m sure you’ll notice if you connect the dots, you’ll get a familiar face again. It’s a good example of subliminal messaging working with SEO.
You can also study this very video for how to do SEO. I only created this video a little while ago, and I’m sure it will rank #1 for many years to come.
Think about why you clicked this video, and why you’re watching it. I’m demonstrating both of the main SEO principles, first hand.
This tutorial is so good, just today I had several fortune 500 companies begging me to give them a course.
Let’s turn these two principles into a matrix. On one axis we have our BAIT principle, scoring 1 to 10. On the other axis we have the second principle, again 1 to 10.
If both are under a 5, this means you’re lost and you don’t know what you’re doing. You should rewatch this video and do some searching for inspiration.
If you’re above a 5 in BAIT and less than 5 in CAT, you’re just doing click-baiting, and while this works, it will only take you so far until you have to deliver more relevant content.
If you’re under a 5 in BAIT, you doing good, but put more focus on your titles! I spent 3 days coming up with my title, and you should do the same because the meta title is 80% of your business.
And lastly if you’re over 5 on both of these, then you’re one of the giant websites and you’re already successful, and you did everything correctly.