Solo Ads – Do Not Make These Mistakes

An email ‘solo ad’ is simply where you run your email message/ad to somebody else’s list of email subscribers for a fee ranging anywhere from a few dollars to hundreds of dollars depending on your budget. All you have to do to set up a solo ad is give the solo ad seller one of our ready made solo ads from the section above after making your purchase, and wait for the traffic to be sent to your DS website(s) on the day you schedule your ad to run…Easiest traffic ever!

Essentially, running a solo ad is like renting somebody’s email list for a day. You can typically schedule or choose a day and time, and they blast your email message out to either their full list, or, to a portion of their list to produce a certain number of ‘clicks’ on the link included in your email message. Since your email message/ad is going out to potentially hundreds or even thousands of people at once, you can get a lot of traffic very quickly with email solo ads.

But be careful. You don’t wanna get too excited and buy an email solo ad to some massive list, for say, $600, and then be out all that money if the list doesn’t perform well. So what you can do especially when just getting started is to find and run solo ads for as little as $20 to $50 by only buying a certain number of clicks from the email/solo ad provider (aka email list owner)…

The way it works is that many solo ad vendors offer the option of buying ads that are only sent out to a portion of their list rather than you having to pay to send an ad to their full list. They’ll generally charge by the number of clicks on your link. So for example you might spend $50 to receive 75 clicks on your link, in this case meaning at least 75 people would open up your email message and click on the link to visit your DS site. The whole point here is that you can test the waters by doing smaller ‘runs’ to a particular list, and then if it performs well, run an ad to the full list.

You can also start keeping a record of which email solo ads (i.e., which vendors / lists) perform best for you. Ultimately you’ll have your own little ‘hot list’ of excellent performing solo ad providers that you can count on to get traffic any time you need it.

Another thing I recommend before paying for a solo ad (or virtually any kind of traffic, for that matter) is to check out references whenever possible. Find out how well other advertisers’ email ads have done, what type of product they were promoting, etc.

You can also ask vendors if they’ve run ads for the same or similar offers that you’re promoting to their list, in the recent past. It’s just common sense stuff… If a particular solo ad vendor recently ran an ad to most of his subscribers for the same offer or opportunity you’re promoting, then you may want to find a different vendor for the time being. (It really depends on how big the email list is and how many subscribers have seen the same offer. You could simply ask the vendor if you can get fresh clicks, meaning visitors who’ve not recently seen a similar offer).

Last but not least, you can very often negotiate and bargain hunt for great deals, such as double mailings (on two separate days), etc. Just by asking, I’ve received as much as a 50% discount. Heck, just the other day a vendor was advertising .75 clicks. I asked for .60 clicks and the vendor said, ‘Sure, we can do that.’ So I saved .15 a click just by asking. The worst that people can say is ‘no’ and you’ve risked absolutely nothing.

As mentioned, you’ll find ready made email swipes (ads) above. You’re free to customize them however you’d like. Again, all you need to do to schedule an email solo ad is give your email swipe to the solo ad vendor / seller that you’re running your ad with, and then wait for your ad to run on your scheduled day. Simple as that. The vendor will either provide a form through which you can submit your email ad (just copy and paste it right in), or give you some other way to submit your ad – by email, Facebook message, or whatever.

And now for the best part…

Top 10 Places To Find And Schedule Email Solo Ads

Following is our current Top 10 list of places to find and schedule solo ads, starting for as little as $20-25 for 50 clicks. This list is based directly on feedback from members of my various sites and systems…

1. (Hot tip: Look for sellers with good ratings and a ‘$’ symbol next to their listing)

2. Facebook Solo Ad Group # 1 (Request to join this free community of solo ad buyers and sellers)

3. Facebook Solo Ad Group # 2 (Solo ads and ad swaps community)

4. Solo Ads Directory # 1 (Reed Floren’s free solo ad directory)

5. Solo Ad Review (A concise review list of solo ad vendors)

6. Solo Ads Directory # 3 (Another great solo ad directory with helpful stats included)

7. Top 50 Solo Ad Vendors (An older listing of solo ad providers but worth checking out)

8. (Use this when you’re ready to GO BIG.)

9. Directory Of Ezines (Charlie Page’s famous solo ad directory)

NEW! 10. Igor Solo Ads (Igor Kheifets’ popular risk free solo ads!)

Avoid this costly solo advertising mistake…

Whatever you do, do not give up after running just one or two solo ads. Don’t judge the performance of your system until you’ve brought in at least 200-300 referrals. The reason is this: solo ad quality and performance can greatly vary. You want to look for email lists that have buyers on them because this says a lot about the quality of subscribers you’ll be getting and how likely they are to take action as a member of DS. This will often be indicated in testimonials and feedback, such as provided in solo ad buyer / seller marketplaces like


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