Hey everybody this is Roberto Blake helping you create something awesome today.
So today we’re gonna talk about five ways you can increase traffic to your website so a lot of you have websites now thankfully and if you don’t have some advice for you you need to get one right now so you can grow your business or your personal brand.
But that being said if you have a website you’re wondering probably how to get more traffic to it you want people to get interested in it to engage with you and to obviously find you so that they can hire you for services via client or buy your products whatever you’re trying to do website traffic is important.
I totally get it and I’m going to give you five great ways that you can increase your website traffic so obviously you know I’m going to lead with one of my favorite ones which is video marketing video marketing and using things like YouTube can really help the traffic for your website-
There are a couple ways you can handle this one you can actually link back to your website from your YouTube videos and a lot of people like to do that in the you know first or second line of the description of the YouTube video that’s fine I used to do that a lot but I’m less worried about that now and more worried about my SEO ranking and youtube natively so I don’t need to do that as much I actually just lead with it in the intro to my videos so that’s an option for you.
Another way you can do it is actually embedding your YouTube videos on your website this has an unintended advantage though because if people watch the YouTube video on your website then you actually can boost your search ranking because they’re spending more time on your webpage that’s going to make your webpage more relevant in Google so this is a great tip and on page and on site time is a huge ranking algorithm thing so make sure you’re doing.
A lot of people have really been smart about this like my good friend amy schmittauer she actually prefers that people watch her YouTube videos on her actual website savvysexysocial.com instead of just going to YouTube and watching it on her channel again this can really help you with SEO website traffic and it can help you convert people to customers a lot more easily.
My second tip for increasing your website traffic is to give something away for free yeah that might sound counterintuitive especially if you’re a business person but giving something away for free is a great strategy for getting a lot of interest in your website this is something that you can promote in social media really easily and get a lot of traffic from so I highly recommend you do it you don’t have to give it away for free entirely you can get something in return you can get someone to sign up for your email list and as you know having a great email list in marketing is huge and the money is really in the list so you need to be leveraging that effectively.
Remember I did a video a couple of weeks back on how to get your first 100 email subscribers for your list so make sure you’re checking that out there probably be an annotation link here as well as one in the description below so make sure you’re doing that this doesn’t have to be something you know extraordinary but the more extraordinary it is the more it will stand out and the more traffic you’re likely to get so keep that in mind I actually have a free giveaway for everybody joins my list and that is my mini guide.
It’s a free ebook called these seven points of personal branding and so if you sign up for my create awesome Timoney newsletter you get that so this is another way that I get people to go from like my youtube channel or from my social media like Twitter to actually go to my website and sign up for that so I think this will be a great strategy for you by the way you can get that at roberto blake comm slash newsletter a third way that i will have to go more in depth on in another video to increase the traffic to your website is an obvious one for some of you it’s called SEO search engine optimization i’m gonna have to do a whole video series around this because one i’m gonna have to explain what it is to newbies but the main thing is if you’re gonna do search engine optimization.
You need to do it right I would recommend that if you’re not skilled in this or educated and you don’t have the time to learn it just outsource it but if you do want to come educated in it there are so many resources and tools and information out there for free that you can consume the big thing is to make sure that you’re thinking about your users and what they’re likely to search for and making sure that you’re putting out content that’s relevant to that and that your internal pages are mapping to that the easiest example I could give is that if you are you know real estate guy or gal in Arizona then you probably will want to use the term real estate and realtor in the heading of your pages and Arizona so that people in your area doing a local search are more likely to find you this might seem really obvious but a lot of people are overlooking that and literally just putting home and about in the title and the heading of their pages so a lot of people are missing out on an opportunity there.
My fourth way that you can actually increase your website traffic is social media this might seem like a very obvious thing but a lot of people are actually just tweeting away in social media and never linking back to their website a lot of people have their LinkedIn profile their Twitter profile their Instagram accounts whatever and it never links back to their website they have it going somewhere else getting that traffic and that value and you really should be directing people to your website maybe to your free giveaway on just anything like that so I would highly encourage you to really think about how you use social media to get people to go to your website share valuable piece of content and information use your lead magnet or your free giveaway as your pinned post in Twitter make sure that you’re posting articles and content from your you know content marketing strategy or blog in facebook but just don’t be spammy about.
it this is a great way to get trapped to your website and get people valuable information that they might actually need my fit and final tip on increasing your website traffic is to consider doing a guest post or contributing content on other sites and platforms this is a great way to take advantage of an existing audience something I like to use is medium com you could also again be a contributor to other web sites that might be actually looking for content that you put out there just go ahead and email the person charge that website or contact them in social media and let them know that you’re interested in guest posting and just show them samples of your work and see if that’s something they’d be interested see if there’s a win-win there and you know just go for it content marketing in this way is great because you can take advantage of an existing audience that probably cares about the same things that you’re talking about over on your website and again it’s a tremendous opportunity so go ahead and look into guest posting .
So let’s wrap up and cover our five tips just really quick again we talked about video marketing and how that can be helpful especially if you’re doing YouTube videos we talked about using a free giveaway to get people in the door we talked about website SEO and the fact that you can use that to rank higher in Google search and attract more people to you fourth we talked about social media and please keep it social but do post valuable information link people back to your website or at least put your website in your profiles in social media and again our fifth and final tip was to do guest posting and contributing writing on other sites you’ll get a link back in the author and About section and who knows you might actually be able to incorporate links to your existing content and website in the article as long as it’s relevant so those are my five ways that you can increase your website traffic.
I hope this was helpful for you if you have questions about any of these or you want me to cover them in their own individual video let me know in the comment section and I’ll try and create those videos for you anyway like this video if you liked it don’t forget to subscribe check out the other awesome content on the channel in fact if you liked this you think was useful share it with a friend as always you guys thanks so very much for watching and don’t forget create something awesome today